AFFILIATE WEBSITE
Building
A Profitable Affiliate WebsiteBuilding a profitable affiliate website
requires the understanding of basic website and marketing principles (If
you don’t know how to build a website that will be covered here). First
of all you need to build a website that sells. It is vital to create a
website that is focused on your niche product and not filled with
endless amounts of information. This is just one tip to help you create a
lucrative website.
Whether you are just stepping into the world
of earning money on the Internet or a seasoned professional, you will
want to read this section to ensure that you are maximizing your
websites profit.
Following are six tasks you must complete correctly in order to craft a profitable affiliate website:
Task
#1: What is your niche market?You need to identify your potential
customers and clients. It is critical to find your niche and market it
to its full extent. Focusing on your niche market will reel in more
customers because you aren’t barraging them with extra information that
they don’t need.
Shy away from websites that cover a wide range
of topics. You want to establish yourself as a leader in a niche market
that is under served online. You should find a suitable niche market
that currently has less then one million websites on the Internet. This
drop in competition will help you grab more of the customers that search
for your keywords and phrases regarding your product or business. Plus,
you have a better chance of a higher search engine ranking.
Task
#2: Create a website of substance.A website is not merely a reserved
parking spot on the Internet, but a means of communicating the services
and products you have to offer. Potential customers are interested in
your niche area and will also crave informational articles about your
product or service. Therefore, you need to provide web article content.
It
is comforting to a customer to see that you have invested time in
supplying them “free” information through these articles. Plus, you will
improve your free search engine ranking by incorporating niche keywords
and phrases into your website content.
Where can you find
articles to post on your website and how much do they cost? The good
news is that you can find FREE articles on the Internet through a wide
variety of sources. The vast supply of free articles will keep your
website filled with pertinent information on a daily or weekly basis.
Following are a list of websites where you can access a plethora of free website articles:
Task
#3: Seek out the cream of the crop affiliate programs.Affiliate
programs can definitely build your bank account. That is, if you join
the BEST affiliate programs. Don’t just join affiliate programs on a
whim, though, join the ones that will make you money.
Confused
about which affiliate programs to become part of? You’re in luck because
here is a list of the affiliates you should join.
Top Affiliate Program Resources:
Following is a list of affiliate programs that you should join:
Clickbank – Clickbank focuses on digital items that can be downloaded.
LinkShare – This affiliate website is worthy as it is used by several highly profitable, recognizable companies.
Commission Junction – This affiliate is the leader in selling products such as clothing and computers.
Second Choice Affiliate Programs:
While not the best of the best, these affiliate programs are still worth considering. They include:
ClickxChange – This affiliate program is comprised of several small advertisers.
WebSponsors – This affiliate runs a lot of email offers with “free” extras.
Performics – This affiliate provides quality brick & mortar based business opportunities.
Clix Galore – This affiliate offers a multi-leveled network that has a respectable amount of diversity.
Peruse
these affiliate program resources to find affiliate programs to invest
your time and energy into. You can speed up this process by checking the
Earnings-per-Click” (EPC) for each program and select the program that
has the highest EPC rating. Each affiliate program resource website
might state their EPC with another term. Clickbank, for example, calls
their EPC, “Gravity”.
Task #4: Offer Incentives for
CustomersCustomers will flock to what they perceive as a great deal. A
rebate off the regular price is a great way to do that. Many times
popular products have earned name recognition. Customers often type the
product’s name into search engines in order to find your affiliate
product.
When they do find your affiliate website, you can hook
them with a rebate. Let’s say that you earn a 60% commission on a
popular Clickbank product. You could feasibly offer this product to
customers at a 25% discount off of the regular price. A customer will
jump at the chance to receive a discount.
Don’t give the discount
immediately however. Offer a 25% rebate instead. Why? Offering the 25%
discount up front will guarantee that you sell them the product for a
lower price, but a rebate of 25% on the other hand is not often
utilized. For one reason or another people do not often follow up on the
rebate. Only about 15-20% of customers remember to send in the rebate.
This is to your advantage.
As example, let’s say the product
costs $100. Your commission is 60% so you will earn $60. You can offer a
rebate of 25% that amounts to $25 off. Therefore, if the customer takes
you up on the rebate offer then you will make $35. However, like I
said, most customers do not follow through with the rebate so you earn
$60 even though you initially hooked them with the 25% rebate.
How
should you offer the rebate? Explain that if the customer orders
directly from your website link that the rebate is valid. Request that
they send in a receipt regarding their purchase. State that the rebate
is valid 60 days after purchase. You'll want to make sure to wait until
60 days have passed to make sure they haven't already requested a refund
from Clickbank. It is very easy to pay a rebate through Paypal or by
old-fashioned check.
If you are risk taker you can increase the rebate amount. It is up to your level of risk aversion and experience.
It
is true that anyone could purchase a Clickbank program through their
own affiliate link and have massive savings up to 75%. But guess what?
Most people don’t realize they can save money doing this. So point them
to your affiliate link instead.
The major benefit of offering a
rebate is that it distinguishes your affiliate from other competing
affiliates. There maybe several other affiliates selling the same
product, but you are selling the product at a discount price (with the
rebate).
